Where we came from

Hi there!

I'm Travis Arnold, one of the founders of Boostie. I've been in the recruiting technology game since 2007 and been front-row in it's evolution.

Myself, Jason Heilman and Boostie's other founder, Kevin Jones started a company named Herefish in 2015. With Herefish, we wanted to bring automation to an industry that was still doing things the 'old way'.

Fast-forward to 2022 and Herefish (now Bullhorn Automation) is responsible for over a billion automated actions across thousands of recruiters and hundreds of companies. It kicked off the digital transformation era in recruiting and has had a huge impact on the market.

So that brings us to Boostie.

When I first started at Sendouts ATS in 2007, job boards were already a decade old. Job aggregators were still in their infancy and, yes, people still posted to the local newspaper.

We've seen some changes since that time, but one thing I still hear is 'we need more passive candidates' or 'we get the same candidates as everyone else'. Both of these gripes led to Boostie.

Boostie is a programmatic ad tool that is taking a little different approach to job ad delivery and new client targeting. Rather than placing ads on job boards or cold-calling potential business, Boostie uses the open web to put ads in front of people that match a job or target customer profile.

And we couldn't just stop there.

One big part of driving new applicants is providing a frictionless experience. But if you look up 'apply online hell' then you'll find plenty of stories of unnecessary hurdles that prevent a candidate from applying.

So we created Better Applications for Recruiting Talent aka B.A.R.T. to make it easier on candidates and to close the loop from boosting a job to application faster.

We're excited about this next chapter and looking forward to working with our awesome customers again.

Thanks for reading,