Customers / Top Stack
How Top Stack blew away the noise and turned their ATS into a pipeline machine
Featuring:
Karen Lopez
Marketing Manager
About
Top Stack is a professional staffing agency that works across many functional areas and specializations.
Industries Served
Information Technology, Finance & Accounting, Project Consulting, Executive Search
Company Size
11-50
Headquarters
Malvern, PA
Founded
2002
Website
ATS
Our customers rock.
27%
Ineligible applicant rate
~93%
Completed job application rate
34%
Job alert subscription rate
Challenges
Top Stack was trying to speed up the candidate screening and assessment process. They have job openings that span many professional segments and needed an efficient way to collect relevant information, identify top applicants and reduce bots and fakes from entering their ATS. They also post externally to Linkedin, ZipRecruiter and others and needed a way to pull all of those candidate leads into their ATS.
Solution
Use Boostie to capture likely candidates on their career pages and leverage Boosite Apply to screen applicants and ask more relevant questions per job function without the need to re-build their career website or a big technical lift. All external applicants now run through Boostie to be assessed and graded evenly regardless of source.
Results
Reduction of external job board spend.
Rediscovered ATS talent represents 33% of new applicants on average.
High conversion directly from Linkedin job slots (93.6%).
Identify 27% of applicants as high risk spam, out of geography or low fit.
Driving external job board traffic through Boostie and into Bullhorn.
Now Bullhorn is single source of truth with a healthy candidate pipeline.
About Top Stack
Top Stack is a staffing and recruiting firm on a mission to “create relationships that work” by fostering genuine connections through transparency, authenticity, and consistent communication. It serves a wide range of industries – including Finance & Accounting, Technology, Marketing, Human Resources, Supply Chain & Logistics – connecting employers with highly qualified talent in each field.
By bringing a human touch back to the staffing industry and building real relationships on both sides of the search, Top Stack sets itself apart in a field often dominated by impersonal processes.
Always improving
Top Stack have been early adopters of staffing technology since their inception. The caveat? Technology should not be used a replacement to building stronger relationships with clients and talent.
As Bullhorn ATS and Automation users, Top Stack is no stranger to automation and marketing. In fact, they have an entire marketing team who was trying to balance internal talent pools and external paid slots on job boards.
What their job board reps told them
When Karen at Top Stack was exploring ways to drive external job board traffic (and spend) back to the career site that she managed, she was met with the following objection from Linkedin in particular: 'you'll see significant drop-off in conversion if you drive away from our quick apply'
Karen questioned this and thought 'why don't we give it a test?'. And the results? Keep reading.
Testing 'Quick Apply' assumptions
Conversion results when driving applicants from job boards to Boostie Apply and the ATS
Visits
3,455
Apps Started
3,411
Apps Completed
3,226
Completion Rate
94.6%
For this same data set, the average fit signal of the applicants from Linkedin was 'Strong' and the percentage of restricted applicants was 41% - 14 points higher than Top Stack's average of 27%
“Boostie has been a fantastic partner and has helped us orchestrate our automation to drive more qualified applicants to our recruiting teams.”
How Top Stack uses Boostie
Using Boostie, the team at Top Stack has transformed their marketing approach by leveraging internal ATS talent, website traffic and external job postings.
First, Boostie was used to build talent pools unique to Top Stack - a professional firm with many roles open in different functional areas. From there, Boostie automatically matches and engages talent and invites them to apply to matching roles.
From there, applicants encounter an elegant application process where they can answer job-specific questions to further dial-in their fit.
Also, rather than using Quick Apply features on job boards, Top Stack uses Boostie's direct apply links to drive external traffic through their application form and into Bullhorn; effectively owning their marketing data vs. renting it out to a job board.
With Boostie, now their internal data is always in motion and external sources drive all of that traffic through a singular source for even measure. Managing qualification questions in one-place has eased the workload for marketing while improving the health of their Bullhorn ATS.
Along with Boostie Apply, Top Stack uses Boostie Capture to convert passive career site traffic into known candidates. This is an active job alert that collects opt-in candidate leads to continually market jobs to and build better, sustainable talent pipelines.