The Perch
Talent marketing from our perspective
Let’s talk about marketing and ‘recruiting qualified leads’
From untargeted job boards to recruiting qualified leads – the path requires building a proper candidate funnel. While 93% of recruiting spend goes to basic job postings, transforming marketing leads into qualified candidates means optimizing every step, from targeted outreach to an application process that doesn’t feel like Windows 95.
Nightmare on career street: application abandonment
Application abandonment is a big scary thing, but you can turn it around by taking a look at your entire talent intake process.
It’s All Coming Together: Meet The Next Boostie
We’re launching our new platform, brand and direction in helping talent marketing pros own their marketing world and rely less on job boards.
Webinar: The Agency of Tomorrow: Moving Beyond Job Boards
Andre Miletti and Travis Arnold(me) sit down to chat through the future of marketing for staffing firms and how they can steal concepts and practices from other sectors in a world beyond job boards.
Product Update: Google Search Ads, Grouped Campaigns and More
TL;DR – we’ve added Google Search Ads as a channel for our campaigns along with a new way to promote multiple jobs at the same time in one campaign. Oh, and we’ve added a couple other enhancements too.
Full-funnel talent marketing powered by AI & data
TL;DR – I’ve been in this space for a long time and think it’s time for a shake up and the team at Boostie is on a mission to do just that.
Getting the band back together: Chris Dues is joining the flock
We welcome our friend and new business partner, Chris Dues to the Boostie team.
A JuMP Into Something New: Job Marketing Platforms & The Future of Job Advertising
TL;DR – We’ve launched our first PDF guide. It’s called “Taking Flight” and dives into the world of programmatic job advertising and how it’s next evolution is the Job Marketing Platform; JuMP into this next era and learn more.
Boo-sting Passive Candidates
TL;DR Passive candidates are great sources…if you can get in front of them. With a large majority of job seekers open to a new job if given a better offer, it’s important to get in front of job-curious, passive talent.
We’ve been building something pretty cool
TL;DR – We’ve made great progress this Summer and our product is almost fully hatched. We’re making it easy to boost jobs across the web and closing the loop between ads and the ats. Oh, plus GenAI!!