Category: News

If you’ve seen any super hero sequel or story of a team with a time-jump then you’re well informed about the ‘band back together’ trope.

Basically after a period of time the team has to come back together to take on another threat/problem/galactic invasion.

In our case that period of time has been a little over 4 years; the new problem? Re-thinking the $36 billion dollar job advertising industry.

And so we get to the meat of this post.

I’m happy to announce that Chris Dues is (re)joining us at Boostie as a partner and will lead our sales and account management efforts.

A quick backstory: Chris has been in the work-tech space since 2012. He had a sterling career at Daxtra before we convinced him to join us to lead sales at Herefish.

After Herefish was acquired by Bullhorn in 2020, Chris led automation sales strategy and then moved up to Global Account Director for enterprise sales.

Today he joins Boostie to run all things sales and accounts and we’re happy to have him (back) on the team.

Chris has worked with some of the largest human capital brands in the world and has a ton of experience providing practical, no-BS guidance.

We’re excited to welcome Chris as a partner and teammate and looking forward to building our brand and business together.

We made our first, official announcement right before Memorial Day. So, it’s fitting this post is dropping right before Labor Day.

Between the bookends of Summer, we’ve been at work building something pretty special and today I wanted to share some details with you all.

To recap, we are building Boostie to offer alternative job advertising channels for recruiting and staffing teams. Our ad technology can reach candidates that may not ‘live’ on a job board and provide them with a simpler way to apply to jobs.

We are pairing modern ad technology with a focus on candidate experience and conversion and cannot wait to share that with you. For sectors like nursing, retail & industrial, we think this will open up a whole new world.

Boosting

A deep integration into the ATS makes boosting a job feel native and seamless. Our integration with Bullhorn is complete and we’re working on HR ATS’ for mid-market and enterprise (to be announced later).

Copy and pasting between systems sucks, so having direct access to open jobs AND having UI inside the ATS makes is easy to boost a job and collect candidates. There is no extra data entry required.

Also, as a marketer who’s managed millions in ad spend and created ads for the past 16 years or so, Boostie’s ability to create ads and landing pages on the fly is pretty f-in cool.

GenAI

We can’t be in 2023 and fail to mention generative AI. At Boostie, we’re leveraging a couple language models to better summarize job descriptions and to find the right candidate audience to target.

We will be exploring GenAI further and slotting it into key areas of our workflows to create a better and enriched experience for our customers and their candidates.

Landing Pages

V1 of our landing pages closes to the loop between ad and ATS. The best part, we create branded landing pages for you on the fly. This follows standard digital ad best practices by having a 1:1 relationship between the ad and landing page. Relevancy for the candidate is key.

What’s next

We’re still building and will be evaluating alternative channels to fold into the Boostie network.

X (formerly Twitter) recently made an announcement where job ads will be a new ad unit. This is exciting and we’re exploring.

If you’re interested in hearing more and joining our beta list, please reach out.

Thank you,

Travis